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grounded in hawai'i nei

Our Mission

To make beautiful, easy clothing interwoven with cultural knowledge.  
We perpetuate the excellence of Hawaiian craftsmanship by pairing function with poetic beauty
and storytelling in the way of our kūpuna.  

Social Responsibility

Our garments are handmade in small batches on Maui reducing the overall carbon footprint of our operation without compromising excellent design and quality.  We source fabrics that make less of an impact on the environment throughout their life cycle.  We aim to serve the people of Hawai'i while representing our culture in the larger community.  

Our small batch resort collections incorporate industry best practices for sustainability.  Fabrics include modal, cotton, tencel, organic cotton, and silk.  Prints are digital, the best method for the environment.