To make beautiful, easy clothing interwoven with cultural knowledge.
We perpetuate the excellence of Hawaiian craftsmanship by pairing function with poetic beauty
and storytelling in the way of our kūpuna.
Our garments are handmade in small batches on Maui reducing the overall carbon footprint of our operation without compromising excellent design and quality. We source fabrics that make less of an impact on the environment throughout their life cycle. We aim to serve the people of Hawai'i while representing our culture in the larger community.
Our newest collection, PŌHAKU, is digitally printed - the most sustainable printing method in the industry. The fabrics include linen, tencel, crepe, viscose, and organic cotton for the keiki.