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About Us

Kūlua creates conscious clothing, home goods, and accessories for our modern Hawaiian lifestyle.  Inspired by our island home of Maui, our prints and fabrics are woven together to tell our story - a new generation of people of the land.

Our goods are cut and sewn in small batches at our Studio Shop in historic Makawao town.  Our fabrics are soft and sustainable, using industry best practices for eco-friendliness.  Our collections include easy, comfortable knits, modern muʻu, aloha shirts for men, sweet dresses and bloomies for the babes, unique jewelry, and home goods that promote a more sustainable lifestyle.  Our team is made up of women who love to sew and make.

Every year we deepen our commitment to give back to our community and support local.  We carry other local makers in shop and do special, limited edition collabs.  We give back 1% to our local non-profits that work in culture and education to ensure that we make a positive impact on our future.