About Us

Kūlua creates small batch clothing, home goods, and accessories for the modern Hawaiian lifestyle. The prints and fabrics are woven together to tell the story of our island home of Maui. Sustainable, modern aloha wear that is grounded in ʻāina land and Hawaiian culture. 

Our goods are cut and sewn in small batches at our Studio Shop in historic Makawao town. Our fabrics are soft and sustainable, using industry best-practices for eco-friendliness. Our collections include modal knit classics for elevating your every day, modern muʻu with a nostalgic feel, aloha shirts, keiki wear, unique jewelry, accessories and home goods that promote a more sustainable lifestyle. Our team is made up of women who love to sew and make.

Every year we deepen our commitment to give back to our community and support local. We carry other local makers in shop and do special, limited edition collabs. We give back 1% to our local nonprofits that work in Hawaiian culture and education to ensure that we make a positive impact on our future.


Ka Wai Ola | Sustainable Clothing Inspired by ʻĀina, Nature and Cultures

About how Anna Kahalekulu, owner of Kūlua, a sustainable clothing store in Makawao, Maui, overcame challenges during the COVID-19 pandemic and is focused on expanding her business

UH Alumni Magazine | Unstitched, The Culture Connector

A feature on Anna Kahalekulu and other sustainable fashion designers who are all graduates of the University of Hawaiʻi colleges

Who What Wear | Hawaiian Designers

An article featuring Hawaiian Designers that have grown to be very successful in showcasing their creations but also their love for Hawaiʻi

Celebrating the diversity, history, and creativity of AANHPI makers

In May, we celebrate AANHPI (Asian American, Native Hawaiian, Pacific Islander) Heritage Month in recognition of the diversity, creativity, and history of AANHPI communities in the US.

Intuit Quickbooks | New Generation of Hawaiʻi 

In honor of Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month QuickBooks is spotlighting AANHPI-owned small businesses, like Kūlua

Kulua - Made in Hawaii 

Made in Hawaiʻi features Aina-minded, conscious clothing and accessories for our modern Hawaiian lifestyle. Our Kūlua Studio Shop in historic Makawao town.

First Peoples Funds Welcomes 2020 Artists in Business Leadership 

Read this article on Anna Kahalekulu as she was 2020 artist in business leadership fellow

Hoku Magazine - Rooted in Culture 

An article that explains how it all began; How her love for Hawaiian Culture inspired her to create Kūlua. (September 9th, 2019)

UH Alumni: Q&A with Maui fashion designer  

Q&A with Maui fashion designer Anna Kahalekulu

UH Maui College News

UH Maui College Fashion Technology lecturer Anna Kahalekulu participated in the week-long Super Global Fashion Workshop hosted by the Yamaguchi Prefectural University (YPU) in Nagato City.

Honolulu Magazine

Honolulu Magazine wrote an article featuring how they are loving Kūlua fresh take on family fashions

Imua Family: Couture for a Cause 

Imua family partnered with UH Maui’s Fashion Technology Program for the #imuaball and created the theme to be Couture for a Cause and wrote an article about the student behind the gown, Anna Kahalekulu



Ka Wai Ola 

Kanoe Takitani-Puahi wrote an article about New Online Directory of Hawaiian-Owned Businesses on November 1, 2021 on Kawaiola Newspaper which features our store and other local businesses

Kulua | Hawaiiverse Offers 

Hawaiʻi Verse is a website that holds many local businesses products and goods, you can find some of Kūlua products here!

Hawaiian Local by Action Local

Come find us in Makawao Town

National Endowment for the Arts 

Kūlua was a part of the grant panelists for the national endowment for the arts

Maui Local Gift Guide - Maui Times News

If you are interested in locally made gifts, head to Kūlua. Read this paragraph by the Maui Times for more information




A video from one of many of Kūlua Maui creations and proejcts; taking a thought and turning it into reality

Kultura Magazine 

Editorial Photos of Kūlua for the Kultura Magazine by Amanda Emmes


Photos from a Maui wedding dressed in Kūlua creations


Back in the day when Kūlua Maui could be found in Valia of Honolulu

TikTok w/ Quickbooks 

Quickbooks features a day in a life of an aloha wear maker 

Vimeo | NaHHA

NaHHA presented the annual Hoʻoulu Entrepreneurship Workshops in June, held in two parts on each of the major Hawaiian islands. Anna Kahalekulu of Kūlua was one of the representations of Maui Entrepreneurships


Check us out on twitter 


MAMo Wearable Arts Show 

Kūlua has been featured at the MAMo Wearable Arts Show in 2015, 2016, 2017, 2018, and 2019 presenting wearable works by Native Hawaiian and indigenous artists

Star Advertiser

Honolulu Night Market

Maui News Now

Maui Time | Mamo

Lahaina News