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grounded in Hawai‘i Nei

MADE ON MAUI
 

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beautiful, easy

clothing for the ‘āina lover

as good for the ‘āina that inspires it

THE BRAND.  THE DESIGNER.

 
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MĀMĀ ♡ happy mother's day to all the mamas! the beautiful super humans who carry us, nurture us, mold us, and watch us grow. photos. @uluphoto
HULA + LEI and 40 consistent years of HMI and the merrie monarch festival . . Link in profile to a sweet new little journal on this years collaboration with Kumu Māpuana de Silva. . . I started this year with the intention of sharing more thoughts, stories, and behind the scenes in our JOURNAL, and here you have our third entry! Chee. Maybe we'll catch up to that monthly journal goal? ☺ #tbt #merriemonarchdaswhy #merriemonarch2018
New JOURNAL ♡ in celebration of Earth Day, we're celebrating the ways that Kūlua strives to create environmentally friendly clothing. It's not easy, but worthwhile things never are. Link in bio to read on! . . Mahalo piha for following/liking/supporting a brand that is committed to making sustainable choices. Together, we can reduce the impact of fashion on our beautiful island home and on a global scale. #alohaaina #earthday photo. @mauibrowneyes
KAUA`I ♡ @welovehanalei is doing a silent auction to raise money for victims of this past weekend's flooding on Kaua`i's north shore. GO BID! There's an incredible amount of donations already, from amazing brands. And one last Hulu Vest is in the mix, too. #alohaforkauai #kauaiflood #kokua . . . . . #kūlua #madeinhawaii #madeinmaui #groundedinhawaiinei #fashionwithroots #hawaiifashion #hawaiianartists #hawaiiandesign #madewithaloha #pohaku #textiles #heritage #ohana #art #beauty #maui #hawaii #hawaiilife #textileart #beautifulfabrics #resortwear #alohawear #annakahalekulu #ecoconscious #ecofriendly #ecofriendlyfashion #sustainablefashion
♡ what prom dreams are made of ♡ especially when you're an amazing young woman with a deep love for your home, its heritage, and its peoples #groundedinhawaiinei #fashionwithroots
MERRIE MONARCH ◇ and just like that, merrie monarch week is over. in its 55th year, the generational benefit of this festival and competition is truly amazing. . how many of us out there were once little girls, eyes glued to the television, in awe of the beauty of hula? who now raise our own little girls and watch them have that same revelation. and our sons have plenty of hālau to look up to, too. . mahalo to all of the kumu, hālau, haumāna, judges, and behind the scenes hands who continue to rise to the challenge of competition. we all rise because of you ♡ #merriemonarchdaswhy #merriemonarch2018 photo. @hawaiinewsnow
Happy Easter ♡ cheers to spring + the start of MERRIE MONARCH week!! . . We won't be in Hilo this year but shop our newest at @hanahouhilo! . . pc. @revelandbloom
grounded in hawai`i nei 🌱 feel the sand between your toes, the grass on your heels, the dirt on your soles . . Black Tencel Jumpsuit + Hulu Vest (sold out) photo @uluphoto . . . . . #kūlua #madeinhawaii #madeinmaui #groundedinhawaiinei #fashionwithroots #hawaiifashion #hawaiianartists #hawaiiandesign #madewithaloha #pohaku #textiles #heritage #ohana #art #beauty #maui #hawaii #hawaiilife #textileart #beautifulfabrics #resortwear #alohawear #annakahalekulu #ecoconscious #ecofriendly #ecofriendlyfashion #sustainablefashion