We come from this place and our love for this ‘āina is deeply rooted in who we are. It grounds the decisions that we make because we know that our actions today will impact generations to come.
This is why Kūlua follows industry best practices for sustainability and environmental friendliness. What we put on our bodies - how it’s created and where it comes from - is as important as how that garment impacts our island home after.
If you know our clothing, you know the buttery soft, so so comfortable, breathable and overall amazing modal knit that we use in our most popular ready to wear styles. It’s got a little bit of spandex in there to help hold it’s shape so it’s 95% modal and 5% spandex blend.
Modal is a man-made fiber composed of regenerated beechwood - it’s resistant to pilling, antibacterial, and more eco-friendly in its production. It’s not perfect, but it’s a step in the right direction. Better for the ‘āina, great for you, and beautiful, too.