Journal

SUSTAINABILITY : MANUFACTURING

SUSTAINABILITY : MANUFACTURING

As a natural and sustainable brand, one way that we practice what we preach is sustainability through our manufacturing practices. We proudly create all of our clothing on the island of Maui - most of it being cut and sewn right in our Makawao Studio Shop.

We believe in putting our community to work and we hope to inspire a new generation of creators for our community.

Read on about commitment to sustainability.

 

   


Print Story : Pāwehe

Print Story : Pāwehe

You may recognize the pāwehe print - it graced the MAMo runway and was a part of our 2017 ready to wear Ho‘oilo (winter) release.

MauiMamo2017-192.jpg

We re-worked the...


Caring for your Kūlua

Caring for your Kūlua

We put a lot of thought and care into making your garments and we hope that they are your favorites from season to season.

Guidelines for you to get the most life out of your Kūlua garments:

  1. Fold your knits (that modal!). …this actually goes for all knit garments - hanging them for extended periods of time will cause them to stretch out.

  2. Wash with cold water. It uses less energy in your home and...


EARTH DAY

EARTH DAY

In celebration of Earth Day, we're celebrating our commitment to creating an environmentally friendly product.  

F A B R I C S

We use biodegradable, natural fibers, and our favorites utilize industry best practices from growing and harvesting the raw fiber to manufacturing the fabric.  Our favorites: MODAL and TENCEL - two fabrics whose environmental superiority are matched only by their softness and comfort, creating perfect garments for island living.  

P R I N T S

Our prints are digital which cuts out one of the most hazardous parts of the process, dyeing.  It's no lie that...